Tag Archives | small business marketing

Why It’s Important to Find Your Unique Genius

“Why can’t I just help everybody?”

Sound familiar?  As a woman entrepreneur, we naturally want to help everyone we can.  Reality: trying to serve everyone actually serves no one.

Cristi Cooke

Discover Your Unique Genius

Join me as I discuss with Marketing Strategist Cristi Cooke the reasons why it’s so vital to recognize and claim that which makes you special, your “Unique Genius”.

In this episode of The Her Next Step Show with Darlene Cary learn:

  • Why take the time to discover what you do best? (and why it can turn your business around)
  • Finding your core patterns and strengths
  • Setting yourself apart from the pack and how that draws clients to you
  • How Finally communicating what you really are is a big sigh of relief!

Links to Resources mentioned in the Show:

Free 90 minute teleseminar Unlock Your Unique Genius happening May 31, 2014

Listening to this episode after May 31, 2014?  Then download:

Click Here for the “Discover Your Genius” free audio and worksheet

Never miss a show! Click Here to Subscribe to The Her Next Step Show on iTunes

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How to Grow Your Email List for Greater Profit


Listen in to the 2nd of a two part interview about Email Lists with small business specialist Christine Gallagher of She’s Got Clients.

Christine Gallagher photo

Christine Gallagher of She’s Got Clients

Topics discussed in this 19 min audio include:

  • How to use Social Media to Grow an email list
  • Critical mindshifts to effectively build your list
  • Free vs. Paid traffic (which is better?)
  • Why consistency is important.

Business Coach Christine Gallagher takes us step by step to email list success!

Free expert advice each week: Subscribe to the podcast in iTunes here and listen with your iPod, SmartPhone, or iPad. Listen on the go, in the gym, or during your commute.

Links from this Episode:

Grow Your List Home Study Course with Christine

The email software I recommend: Aweber

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How to Create and Grow an Email List Part 1


product_imgPart 1 of a 2 part interview with Christine Gallagher about creating and growing an email list for your business

What I like about Christine’s approach is her simple step by step guidance

In this 10 min episode we explore:

  • Why an email list is essential
  • Two non-negotiable elements you must have to create an email list
  • How to get your list growing without having to be a “Super Marketer”
  • Content ideas to increase engagement with your audience

Resource links to take your next step with an email list:

Grow You List, Grow Your Income Home Study Course

Email Software I use and recommend: Aweber

Be sure to tune in next week for the second part of Christine’s interview

What email service do you recommend?  Let us know in the comments below.


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3 Tips to Tame Your Facebook Monster


Some people LOVE Facebook.  Some people Hate it.

Wherever you land, there’s no denying the power of Facebook to help you reach your different circles.

Facebook picture

Clients. Prospective Clients.  Fellow business owners.  All are on Facebook.

As of March 2013, there were 1.06 Billion (yes, with a B) users on Facebook.

Find out what types of Facebook posts are the most effective

BONUS Tutorial revealed in the 9min audio show: How to create popular “graphic posts with quotes” for free.  Same method I used to create the graphic with this post!

Bring the Her Next Step audio show with you!  Subscribe to the show in iTunes here and listen with your iPod, SmartPhone, or iPad

Links for Episode 020:

Free photo/graphics sites: Pixabay.com   Compfight.com

Online free photo editing (no opt-in, no downloads) PicMonkey

Click here for useful tips from Facebook expert Amy Porterfield

How do you tame your Facebook monster?  Let us know in the comments!

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Ditch Facebook? How to Make Online Communities Work For Your Small Biz

Her Next Step 016: Making Online Communities (Other than FB) Work for Your Small Biz 


Is Facebook the best online community for your business networking? Not necessarily. Listen in as online community creator Alyssa Gregory tells us the how and whys of an effective online community presence.

Her Next Step: Ditch Facebook?

Alyssa Gregory of Small Business Bonfire

Learn how to effectively promote your business, network with others (you’re not alone!), and gain new clients for your service business using online communities (not Facebook!) with Alyssa Gregory of Small Business Bonfire. 

Click here to subscribe to the free weekly podcast on iTunes

Topics Discussed in this Episode:

  • The secrets to interaction on any online community

  • Step-by-step essentials of an online community presence

  • What NOT to do when a member of a community – the trap and how to avoid it

  • Why locally based businesses have an advantage online (at time 21:45) 

Links mentioned in the Show:   Small Business Bonfire Community (not an affiliate link)

Alyssa’s Favorite Small Biz Tool: Evernote

Her Next Step podcast is now in iTunes!  Subscribe here to not miss an episode and a chance to grow your business

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Finding Your Ideal Client


Her Next Step Episode 013: Interview with Erica Holthausen of Honest Marketing Revolution

Her Next Step Episode 013

Erica Holthausen of Honest Marketing Revolution

Too many new service businesses make the mistake of trying to have “everyone” as their client.  It just doesn’t work.

Clients get frustrated when they feel you don’t understand their unique problems, and you as the business owner don’t know what  solutions your clients really need and how you can best help them.

Identifying and marketing to a specific group of clients that best fit your strengths and abilities frees you up to better serve the clients who find and hire you. A win-win situation!

Listen in as Erica Holthausen and I discuss the process of identifying your ideal client.

Key methods discussed:

  • Using “who you don’t like” to find who you best serve
  • How to start big and narrow down
  • Using images as a magnet to your best clients
  • “Free writing” to get your ideas out there

Resource links:  Erica’s website   Flicker Creative Commons Pictures   Google Image Search (Specify “free to use or share” under Usage Rights on this page)

Her Next Step Vision Board Post     Book about “free writing” to access your creative ideas: Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
What methods have you used to find your best clients?  Please share them in the comments below.



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Small Business Marketing with Pamela Wilson

Pamela Wilson of Big Brand System

Pamela Wilson of Big Brand System

Her Next Step Episode 11: Interview with Pamela Wilson of Big Brand System

If you have a can-do attitude about your small business marketing and branding, you need to listen to this particular episode of the Her Next Step Show.

Pamela Wilson is an award-winning graphic designer helping small businesses (online & offline) create strategic marketing and great design.  She specializes in creating free and paid programs that allow small business to work through the process of creating unique branding from zero to wow – themselves.

In this episode we discuss:

  • Getting past Overwhelm to a cohesive Marketing Plan
  • Goals & Objectives – your Vision
  • Marketing and What type of Business to start
  • Reducing Fear using the Mindset of a Game

Check out Pamela’s website (not an affiliate link)  for a wealth of self-guided lessons on using images, color, fonts, spacing, etc.

The second Wednesday of each month Pamela and her team present a free live webinar covering a Marketing/Branding topic on a can-do level.  Details on her site.

What self-help methods have helped your marketing and branding?  Let us know in the comments below.

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